Diet giant Slim-Fast needed to redesign their consumer website. They contracted with online ad agency Grey Interactive to put together the structure of their "new look", oriented towards "ease of use", self service and building a strong customer relationship.

Challenges & Solutions

Analyzed the existing site and its features. Evaluated usability and the customer's experience.

Developed a full set of "lean" wireframes for the focal areas of the website.

Provided design suggestions and consultation on navigation structure, search tools and cross-marketing techniques.

Wireframes, DemoSite, Sitemap

Quick turnaround, clean imagery, sensible connections made the Creative Director happy. I got called back again for additional work - the best recommendation.

“I was impressed by both the high quality of John's work as an Information Architect and Interaction Designer and his professionalism. John's excellent work is also enhanced by his broad interdisciplinary experience in art, videography, and other areas.”

Terence Nelan, Senior Information Architect, Grey Interactive

Consumer-oriented Product site, Powerpoint, wireframes, workflows for publishing & direct marketing site, documentation