Pharma Digital Campaign
(3 mo.)
Brought onboard by ad agency Grey Group to lead UX for their pharma client Pradaxa. Delivered UX analysis, design recommendations, and demosite solution models for legacy website, mobile site, unbranded site, and co-pay calculator. Also extensive content strategy (audience themes and acquisition paths), integration of social networking, and design solution for targeted “caring influencer” microsite.
Challenges
Content Strategy Identify information collateral for purposes of CMS and management across channels
Design Make existing collateral in legacy site more attractive and compelling
CRM Define pathways for conversion & customer acquisition
Engagement Focus on satisf-action within current design, mobile and social media
Process Integrate UX into Grey's design-oriented team approach
Solutions
- Inventoried existing content and mapped it to legacy website
- Educated and guided visual designers on UX best practices
- Modeled design solutions in clickable demosites for mobile, unbranded, and influencers
- Demonstrated transmedia conversion techniques (fullscreen-to-mobile)
- Provided thought leadership in social media, mobile enablement, and use of business intelligence
- Guided & implemented CRM strategies for engaging targeted customer audiences
- All Strategy and Design team members signed on to view and use UX documents and clickable demosites in our shared design resource library
“To say that John is one of the best user advocates around is an understatement. His experience extends across many industry verticals and goes beyond the typical boundaries of UX within the world of advertising. Every conversation with John makes you realize that he's a master at his craft -- a craft he's been immersed in before the discipline even had a name. And to top it all off, he's a fantastic, genuine person. Get to know John if you have a chance. You'll be smarter as a result, that's for sure.”
Andy Bhatt, Director, Digital Production & Operations, Grey Group
Workflow-driven Business Applicatiion Interaction Design, fluid multi-product stylesheets, UxP recommendations, taxonomy, telecommute