In mid-1984 IBM approached us to assist them in creating a large interactive direct marketing site for their international marketing effort at the China Comm '84 Technology exposition in Beijing.
Our TCS project team worked closely with IBM marketing to produce effective direct marketing sites - in Chinese. We worked closely with the translation firm and pioneered a method for producing Chinese ideogrammatic characters efficiently in this early electronic environment.
As you might imagine, quality control on this project was a substantial issue.
IBM's interactive marketing site used both menu tree structures and keywords. We focused on:
The presentation site was stored as a database on IBM's SVS-1 software for the Series 1 Minicomputer and was displayed through the IBM PC-Videotex software decoder.
Technology Visionary Model, Consumer Services IBM SVS-1 minicomputer, PC-Videotex decoder, translation, sophisticated oriental character set, NAPLPS vector graphics
Note: The pages displayed here were designed using the limited 16-color palette then standard for most PC's.