The Communication Studio LLC

Private Label Financial Software

(3 mo.)

Informa Investment Solutions (IIS) offers a suite of financial management products which are marketed as "private label" services to be used by Blue Chip financial clients.  Target Deliverables: Clickable prototype demo site, integration of Informa’s brand styling, implement “best practices” standards, improved usability.

Challenges

The suite of financial management software have grown as a result of both internal development and acquisition. Informa wanted to:

Screenshot: Dashboard
  • present the Informa brand and branding style consistently and attractively across all products
  • improve the usability of their core functionality across all products
  • allow their products to be seamlessly customized to conform to their client's brand
  • allow their products to be seamlessly customized to conform to their client's workflow

Solutions

Screenshot: Dashboard
  • Interpret and formalize Informa's Style Guide into consistent, customizable, reusable CSS tags & tables
  • Provide improved usability for terminology, navigation, page layout, and process workflow.
  • Reorganize application structure to reflect efficient design norms and accessible standards (refocus around the Dashboard).
  • Customize the result to fulfill specific client needs.

This was a classic infrastructure project: very tech-oriented, yet with a focus on engineering in the design flexibility for client customization.

Workflow-driven Business Application Interaction Design, fluid multi-product stylesheets, UxP recommendations, taxonomy, telecommute