"Point of Sale" Showroom Touchscreen
: Major Automotive Retailer (1 mo.)
Design agency Merkley +Partners wanted some help in assessing an interactive touchscreen that had been created by a major automotive retailer for use as a "point of sale" presentation system in their dealership showrooms.
Challenges
Create an engaging shopping experience that really supports the sales showroom environment.
Wireframe Sketches
- Identify Audience
- Likely Usage
- Content Inventory of existing collateral
- High level Assessment of Legacy Structure
Solutions
Our deliverables (UxP Analysis and Wireframes) focused on:
- What's Good: How to leverage existing resources to advantage.
- What's Bad:" Low hanging fruit" - Easy Fixes
- What's Missing: Articulate the Value Propositions for additional effort
- Action: Immediate Recommendations
- Next Steps: Blue Sky & Beyond
This one was actually a lot of fun - Certainly something a little different. Enjoyed working with the agency mindset and personnel. Excellent people. Our biggest insight: The touchscreen is a sales presentation aid for dealers - and the design must reflect that fact. Form Follows Function.
"John was a pleasure to work with, and delivered superior ideas above and beyond what was required." Top Qualities: Personable, Expert, Creative
Mathilde Benington, GM - Media/Interactive at Merkley + Partners
Automotive Point of Sale Presentation strategic analysis & UxP recommendations, wireframe modeling, taxonomy, telecommute