The Communication Studio LLC
TV Research on Client Server
4 months TCS contract: redesign legacy software

The NBC Market Research department had developed a tool so that their market research teams could examine, compare and manipulate dynamically-changing Neilsen-based TV viewership data. The software performed certain tasks, but was very difficult to use.

Challenges

TV-ROCS main page

The Communication Studio was called in to provide a higher level of usability. The interface and platform for this legacy application was totally redesigned and modeled in Visual Basic with an eye towards simplifying the interaction design of a complex market research tool.

  • Thin client (All file maintenance and query processing is executed on the server )
  • Design for display on laptop (600 x 800)
  • Use existing functional code modules (minimal new code)
  • Systematize, standardize and enhance the interface (layout, graphics, terminology)
  • Identify workflow and re-structure appropriately
Skills & Techniques : Visual Basic, Photoshop, MS Word documentation

This project was rendered totally "on the fly", based on the existing software. There was no documentation for the legacy TVROCS product. An interesting challenge.