The Communication Studio LLC

Packaging & Selling the Software

Postalworks (3 mo.)

Software developer PostalWorks had put together a nice set of software features and tools that would manage an email direct marketing campaign. In late 1999 they had a potential corporate buyer for their product, so they contracted with The Communication Studio to pull it all together into an interactive, easy-to-use, saleable package. Soon after I came on board PostalWorks successfully sold their email Direct Marketing Campaign Manager product.

Challenges & Solutions

Our task was to identify the functional requirements and create an appropriate interactive structure so that a graphic design team could create HTML pages for the front end of their product. Within 3 months I gave them a working prototype wireframe modeled in Visual Basic and a completely seamless, thoroughly documented, richly illustrated workflow.

PostalWorks Campaign Manager

PostalWorks Message Composer

PostalWorks Automation

Campaign Manager

  • Set up a new campaign. Handle client information, campaign environment, permissioning, etc.

Message Composer

  • Full range of direct marketing message creation and editing tools, including stylesheet, preview, dynamic links & attachments, notification triggers.

Scheduler

  • Define timing agenda and schedule when direct marketing messages are to be sent.

Customer Info

  • Segment and target the customer groups.

Automation

  • Define the rules, triggers and conditions for automating the email campaign.

Message Library

  • Maintain a complete library of all campaign collateral materials.

My documention and wireframe prototype served as a design model for the back-end programmers and webpage design shop.

Direct Marketing Business Application, Visual Basic, sitemap & navigation, online help, workflow for task-oriented site, documentation, clickable demo site