Our task was to identify the functional requirements and create an appropriate interactive structure so that a graphic design team could create HTML pages for the front end of their product. Within 3 months I gave them a working prototype wireframe modeled in Visual Basic and a completely seamless, thoroughly documented, richly illustrated workflow.

Campaign Manager
Set up a new campaign. Handle client information, campaign environment, permissioning, etc.

Message Composer
Full range of direct marketing message creation and editing tools, including stylesheet, preview, dynamic links & attachments, notification triggers.

Scheduler
Define timing agenda and schedule when direct marketing messages are to be sent.

Customer Info
Segment and target the customer groups.

Automation
Define the rules, triggers and conditions for automating the email campaign.

Message Library
Maintain a complete library of all campaign collateral materials.