Software developer PostalWorks had put together a nice set of software features and tools that would manage an email direct marketing campaign. In late 1999 they had a potential corporate buyer for their product, so they contracted with The Communication Studio to pull it all together into an interactive, easy-to-use, saleable package. Soon after I came on board PostalWorks successfully sold their email Direct Marketing Campaign Manager product.



Campaign
Manager
Set up a new campaign. Handle client information,
campaign environment, permissioning, etc.
Message Composer
Full range of direct marketing message creation
and editing tools, including stylesheet, preview,
dynamic links & attachments, notification
triggers.
Scheduler
Define timing agenda and schedule when direct
marketing messages are to be sent.
Customer Info
Segment and target the customer groups.
Automation
Define the rules, triggers and conditions
for automating the email campaign.
Message Library
Maintain a complete library of all campaign
collateral materials.
My documention and wireframe prototype served as a design model for the back-end programmers and webpage design shop.