John Vaughan
The Web gets Real
Transitional Surge
Before It Was the Web
The New Synthesis
Software developer PostalWorks had put together a nice set of software features and tools that would manage an email direct marketing campaign. In late 1999 they had a potential corporate buyer for their product, so they contracted with The Communication Studio to pull it all together into an interactive, easy-to-use, saleable package. Soon after I came on board PostalWorks successfully sold their email Direct Marketing Campaign Manager product.
Challenges & Solutions
Our task was to identify the functional requirements and create an appropriate interactive structure so that a graphic design team could create HTML pages for the front end of their product. Within 3 months I gave them a working prototype wireframe modeled in Visual Basic and a completely seamless, thoroughly documented, richly illustrated workflow.
Campaign Manager
Set up a new campaign. Handle client information, campaign environment, permissioning, etc.
Message Composer
Full range of direct marketing message creation and editing tools, including stylesheet, preview, dynamic links & attachments, notification triggers.
Scheduler
Define timing agenda and schedule when direct marketing messages are to be sent.
Customer Info
Segment and target the customer groups.
Automation
Define the rules, triggers and conditions for automating the email campaign.
Message Library
Maintain a complete library of all campaign collateral materials.
Demo Site and Wireframes
My documention and wireframe prototype served as a design model for the back-end programmers and webpage design shop.
Direct Marketing Business Application, Visual Basic, sitemap & navigation, online help, workflow for task-oriented site, documentation, clickable demo site
