The Communication Studio LLC
In-Bank Direct Sales tool
Prudential Insurance

Prudential already had an online public-facing website that allowed customers to apply for term life insurance in a self-service environment. The next phase was to provide an in-bank version of the web-based service which would allow client Bankers to assist their customers in buying term life insurance.

Get a Quote page
Congratulations page

Challenges

Because of the complex Banker/Customer process in the in-bank environment, we needed to:

  • Identify workflow deltas between the customer self-service and banker-assisted models
  • Integrate the Banker-oriented application so that would be functionally seamless with the existing public site
  • Reconcile Customer Acquisition with Post-Issue support,
  • Liaise with marketing design team to deliver direct marketing messages
  • Design an application that was stylistically seamless with the "public" customer self-service site

Solutions

We provided a range of "across the board" services to this engagement:

  • Identify, record and reconcile Business Requirements that were unique to the in-Bank environment
  • Liaise with stakeholders on practical
  • Extensive prototype modeling (including navigation & task-oriented workflows)
  • Templates, CSS & DHTML
Banker Console page

Administrative Management

TCS identified one of the unanticipated challenges of this project: Prudential needed to provide effective management tools for the Bank administrators.

We worked with the business side to help identify necessary business rules and then modeled a set of screens to handle these additional processes in a flexible, scalable fashion.

Skills & Techniques : Dreamweaver, navigation, "customer self-service" & "application-oriented" site, complex workflow & business rules, reconcile with back-end processes, customer-centricity, CSS, telecommute

The success of this new design mandate rested squarely on the "ease of use" factor.