International B2B / B2C Portal
(1 Mo.)
Design group Multimedia Solutions brought me in to help analyze their client's huge international portal B2B and B2C site and provide design solutions & guidance.
Challenges
The Sealed Air site is actually several sites within a portal.) Our task was to provide insights that would allow the client to efficiently reconcile:
- hundreds of products
- across international sales region offices
- with different marketing mandates
- presentation in multiple languages
Solutions
- First we performed an inventory of collateral - to identify what there is - and where it is - as well as the continuity deltas across enterprise sites
- Then a Functional Assessment of the information architecture (with an eye towards the technical & operational parameters)
- We also prioritized Solution Paths and identified Unrealized Opportunities, focused on Business Needs
- Finally, we presented our Findings and Recommendations to the client executive committee
Content Inventory, Heuristic Site Evaluation, Information Architecture, Personas (Profiles), Design Workshop
Integration and continuity resolution were the big tasks here. As sometimes happens, our analysis exposed profound technical, operational and policy issues that were of greater concern that a simple "coat of paint" solution.
Daunting scope, but well worth the effort. Hey, these are the folks who produce and market Bubble Wrap!
International Business Portal Strategic Analysis, Content Inventory, taxonomy, Site Assessment & Design Recommendations, telecommute,