Consumer technology leader Sony wanted to model the potential for enhancing full-motion, high resolution videodisc images with dynamically-updatable graphics and interactive navigation.

Challenges & Solutions

The Communication Studio created a direct marketing prototype for Ford Motor Company based on the Sony videodisc player.

We demonstrated:

Interactive Tour of product features

Mapping overlays

Electronic Catalog

Order Entry

We provided graphics, software applications, navigation and screen linkages for Sony's full-motion videodisc "site". TCS integrated a touch-sensitive screen display device as the user interface.

Design Productivity Tools & Consultation

We licensed our Textup Context Management System and other tools to Sony for use in developing interactive products for videodisk that could be dynamically updated using online systems.

Wireframes, DemoSite

This was real leading edge new media convergence working with technology industry leaders. Not bad for the mid-80's.

Point of Sale Presentation Visionary Model, Sony videodisc player / touchscreen integration, NAPLPS vector graphics, navigation structure