The Web gets Real
Transitional Surge
Before It Was the Web
The
New Media Emerges
6 months TCS consultancy: presentations & productivity tools
Telerate subsidiary Trans-Lux wanted to actively market their LED light "streamer" electronic signage boards to selected niches.
We designed a suite of colorful, animated pages that were targeted to the market areas they'd selected:
- Hotels
- Sports venues
- Financial centers
- Travel industry
- Bars
The challenge was to design pages that would display gracefully within the constraints and abilities of the relatively crude LED displays (only 3 colors, limited local storage, simple animation tools, etc.)
In addition to the custom pages we designed, Trans-Lux wanted us to provide tools and techniques that would make their products more usable and competitive: easy updateability, transportability across their display platforms, templates, clip art, fonts, animation modules.
Our automated sports-line update software and content management system was our entre to this client. Our ability to come up with a range of creative solutions was the basis for a long-term consultancy with this electronic signage leader.