The Architect's Role
As online interactive services become a way of life, it is the Interactive Architect who structures the knowledge and puts the finishing touches on the face of the product. As an Information Architect and Interaction Designer, I often work concurrently across several different levels: UxP Task List
Conceptual
- Capture Business Requirements in a document.
- Communicate the requirements and style guide to business unit, project management and coding team members by creating The Demo Site.
- Direct the focus of the site appropriately towards the client's actual business requirements.
Structural
- Organize content through Information Architecture.
- Map the form and function of the sections, pages and features of the site in Design Specifications, so that we have a coherent overview of the service.
- Optimize the HTML of the pages (speedier display, easier management).
- Reduce the byte count (minimize page size / wait time).
Behavioral
- Establish behavioral standards in the Best Practices document.
Reconcile inconsistencies
Eliminate redundancy
Remove workflow dead-ends.
Reduce unnecessary clicks
Interface
- Simpler, cleaner code, organized in templates, modeled in wireframes Wireframes.
- Headering "tags" embedded in Style Guide (CSS & Templates) handle dynamic content.
- Embed Stylesheet Themes and design attributes in CSS cascading stylesheets, which allow style management and rapid updatability.
- Clarify confusing terminology.
- Reconcile unclear or missing on-screen directions.
- Improve poor layout.
- Correct distracting/inappropriate use of color.
Customer Service
- Create a "customer-centric" site that is influenced by Personalization Profiles and Personas
- Define User Assistance parameters
- Embed customer support features (effective online help, step-by-step wizards, MouseOver popups, sitemap, etc.)
- Recommend features that would make the service competitive.
- Craft appropriate enterprise-wide operational guidelines.
Process
- Institute Project Team Roles and a development process that is seamlessly integrated with programming development.
- Create a shared, manageable code and graphics library in the Design Resource Center.
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