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We have to build awareness across the entire company that interaction design is a realm that requires professional skills, and that interactive products cannot just be engineered, but must also be designed in order to succeed in the open market.

Allen Cooper

Design, like lifestyle, is one of the few differentiating factors, and companies that ignore the power of elegant and functional design will lose..

Tom Peters

If computers are the wave of the future, displays are the surfboards. .

Ted Nelson

Design for the Workflow

 

"Most people make the mistake of thinking design is what it looks like.  People think it's this veneer - that the designers are handed this box and told, 'Make it look good!'  That's not what we think design is.  It's not just what it looks like and feels like.  Design is how it works."

Steve Jobs, CEO Apple Computer, Inc.as quoted in "The Guts of a New Machine", NY Times Magazine, November 30, 2003

The interaction process should be visually obvious through the design of the interface:

Goal

You should have some sense of the total task.

Steps

You should know how many steps are involved.

Status

You should know where you are in the process.

Mandatory

You should know what is required.

Confirmation

You should know when you have completed a step.

Position

You should end up at an appropriate spot.

Correction

You should be able to undo your actions.

Define and reflect the Workflow appropriately.