What It Means
I've never met anybody in the new media
business who says,
"We
really just don't care about the usability of our product."
Everybody wants their product to work.
As companies "cut out the middleman" and move their business to the Web, eCommerce and B2B sites, we must create a delightful, compelling experience for our customers in order to remain competitive.
But how?
We've suddenly become a computer-literate society and now we expect it to work for us - on our terms.
The cutting edge is usability.
The User Experience Practice champions usability and embodies the full scope of skills and disciplines.
The importance of Infrastructure marks the coming of age of the new media.
True "customer-centricity" requires an organizational Vision that anticipates the future and changes the way we work.
- The corporate IT department is now a Software Design Studio.
- The design mandate has evolved from technical implementation to Customer Satisfaction.
- The competitive advantage is Usability.
Most Promising Tech Jobs for 2011 : User Experience Designer