Far and away the best prize that life has to offer is the chance to work hard at work worth doing.Theodore Roosevelt
I've never met anybody in the new media
business who says,
"We really just don't care about the usability of our product."
Everybody wants their product to work.
As companies "cut out the middleman" and move their business to the Web, eCommerce and B2B sites, we must create a delightful, compelling experience for our customers in order to remain competitive.
We've suddenly become a computer-literate society and now we expect it to work for us - on our terms.
The cutting edge is usability.