We have to build awareness across the entire company that interaction design is a realm that requires professional skills, and that interactive products cannot just be engineered, but must also be designed in order to succeed in the open market.Allen Cooper
A long-term business investment in electronically-mediated relationships really deserves a long-term enterprise commitment to the User Experience Practice.
This means a major change in the conventional approach to technology development - and significant "cultural change" within the organization.
In many ways the most important UxP tasks are advocacy, education and evangelism within the organization. Of course, external clients must be convinced, too - but that's the easy part.
The big challenge is to forge a working alliance within the enterprise in order to build a design-oriented infrastructure.
As a strategic player within the enterprise, can identify business opportunities, integrate applications across business lines, and improve the development process.