Brought onboard by ad agency Grey Group to lead UX for their pharma client Pradaxa. Delivered UX analysis, design recommendations, and demosite solution models for legacy website, mobile site, unbranded site, and co-pay calculator. Education and advocacy were a big part of the agenda.
The Value Proposition
Guide the Marketing group's content strategy through audience themes and acquisition paths
Improve competitiveness of Graphics & Creative staff by bringing them up to speed on UX techniques & mobile usability
Enterprise UX resource for "best practices", techniques, tools, and features
Evangelize and integrate social networking into Grey's design solution mindset
Challenges
Content Strategy Identify information collateral for purposes of CMS and management across channels
Design Make existing collateral in legacy site more attractive and compelling
CRM Define pathways for conversion & customer acquisition
Engagement Focus on satisf-action within current design, mobile and social media
Process Integrate UX into Grey's design-oriented team approach
Solutions
Inventoriedexisting content and mapped it to legacy website
Educated and guided visual designers on UX best practices
Modeled design solutions in clickable demosites for mobile, unbranded, and influencers
