The Communication Studio


Design expresses a fundamental "strategy" of user experience. It's the confluence of aestheics and intention.

"The dumbest mistake is viewing design as something you do at the end of the process to 'tidy up' the mess, as opposed to understanding it's a 'day one' issue and part of everything."

Tom Peters, Author of "In Search of Excellence"

Design Checklist


Are design attributes properly selected and applied? Is there an overall sense of style?


Do the parts work together gracefully? Are there lateral hyperlinks or cross-references among functional sections? Is there an overall sense of seamlessness?


Is the whole greater than the sum of its parts? Are the pieces properly placed? Is there an overall sense of structure?


Are the workflow roles and tasks clear from the screen design? Are text descriptions adequate and understandable? Is there an overall sense of context?


Do functions operate according to common rules? Are valid differences clarified? Do design elements conform with one another? Is there and overall sense of conformance to a standard?


Do functions flow gracefully? Are there sensible shortcuts and defaults? Is there and overall sense of stickiness and the inheritence of relevant information?


Are all important features supplied? Do critical functions operate consistently and completely? Is there an overall sense of utility?


Does it automatically perform sensible actions? Are you reminded or informed of what needs to be done – or are you are required to do everything? Is it polite?


Is the workflow obvious in the interface? Is necessary information emphasized? Are error conditions announced? Is there an overall sense of clarity?


Are default conditions and views customized to you as an individual? Is there “permissioning” entitlements to help guide the work process? Is there an overall sense of boundaries and entitlements?

Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

Paul Rand

Natural paths make The Fewest Clicks to Satisfaction.